Kick off a nation branding plan for Vietnam

The objective of branding Vietnam set up the Vietnam Global Leaders Forum agenda [1]

Vietnam context

• big or small
• old or new 
• now and tomorrow

Key factors of success of a nation branding

• taking experience from other countries
• engaging the diaspora
• engaging the enterprises 

Nation branding elements

Vietnam agriculture

• Thai Binh Seeds

Vietnam startups

• Instek Institute, 
• Kambria, 
• Hit Foundation

Tourism in Vietnam

• Thien Minh Group, 
• Sanouva Hotel, 
• Alliance Maison Vietnam

Vietnam high tech policy

• Deputy minister, Ministry of Science and Technology 
• OECD

Vietnam culture and people

• Vietnam Historical Society
• Deputy of Vietnamese National Assembly, 
• VTV, 
• World Choir Council, 
• Miss Vietnam 2010, 
• Anphabe 
• UNESCO

Next step : defining a branding plan and calling for more contributions

• Unilever 

 Networking, B2B meeting, seminars


 [1] Vietnam Global Leaders Forum agenda