dimanche 9 juin 2019

Vietnam's future digital economy : links

Vietnam’s future digital economy – Towards 2030 and 2045, CSIRO, Brisbane, May 2019
Cameron A, Pham T H, Atherton J, Nguyen D H, Nguyen T P, Tran S T, Nguyen T N, Trinh H Y & Hajkowicz S (2019).
https://research.csiro.au/aus4innovation/foresight/


ICT goods and services
DTT Technology Group
https://solutionsdirectory.intel.com/member-roster/dtt-technology-group
http://www.dttvietnam.com/


CMC corporation
1993, 2500

https://cmc.com.vn/


Telecoms
VietnamMobile
Viettel
VNPT
VinaPhone

CMC corporation



New industry
Momo

https://momo.vn

VietEduTech
http://vietedutech.com/

Timo
https://timo.vn/en/

TrustCircle
http://www.trustcircle.com/en/

Sharing economy 
Grab
https://www.grab.com/vn/en/

lundi 15 avril 2019

Nation branding samples




Assiette souvenir VGLF : Bến Nha Rồng




Bến Nha Rồng

Bến: embarcadère; 
Nhà: maison, 
Rồng: dragon

Bến Nhà Rồng : embarcadère de la 'Maison du Dragon'.
Il est situé à Sài Gòn (Ho Chi Minh City).
A cet endroit, le 5 juin 1911, Nguyên Tât Thành, futur Nguyễn Ái Quốc puis Président Hồ Chí Minh, âgé de 21 ans, s'est embarqué sur le paquebot Amiral Latouche-Tréville pour aller à la recherche de la voie du salut national.

Bến Nhà Rồng est maintenant le Musée Hồ Chí Minh de la ville de Sài Gòn (le grand Musée Hồ Chí  Minh est à Hà nội)

vendredi 5 avril 2019

What is a brand ?




A brand is a promise.

Four dimension of a brand
  1. Differentiation
  2. Relevance
  3. Esteem 
  4. Awareness 


Source : Brandsimple: How the Best Brands Keep It Simple and Succeed, Allen P. Adamson, 2006,  Palgrave MacMillan

Kick off a nation branding plan for Vietnam

The objective of branding Vietnam set up the Vietnam Global Leaders Forum agenda [1]

Vietnam context
  • big or small
  • old or new 
  • now and tomorrow
Key factors of success of a nation branding
  • taking experience from other countries
  • engaging the diaspora
  • engaging the enterprises 
Nation branding elements

Vietnam agriculture
  • Thai Binh Seeds
Vietnam startups
  • Instek Institute, 
  • Kambria, 
  • Hit Foundation
Tourism in Vietnam
  • Thien Minh Group, 
  • Sanouva Hotel, 
  • Alliance Maison Vietnam
Vietnam high tech policy
  • Deputy minister, Ministry of Science and Technology 
  • OECD
Vietnam culture and people
  • Vietnam Historical Society
  • Deputy of Vietnamese National Assembly, 
  • VTV, 
  • World Choir Council, 
  • Miss Vietnam 2010, 
  • Anphabe 
  • UNESCO
Next step : defining a branding plan and calling for more contributions
  • Unilever 

 Networking, B2B meeting, seminars


 [1] Vietnam Global Leaders Forum agenda

Vietnam Global Leaders Forum 2019, Paris

On March 30-31, 2019, the Vietnam Global Leaders Forum took place in Paris.

The objectives
  • call the Vietnamese diaspora talents and influences to accelerate Vietnam on its journey towards Industry 4.0.
  • launch the Vietnam Global Leaders Network to mobilize the Vietnamese diaspora
  • leverage the diaspora intelligence to feed the project Brand Vietnam.



The forum was co-organised by the Association of Vietnamese Scientists and Experts (AVSE Global), and the State Committee for Overseas Vietnamese Affairs.

The key note speeches were delivered by representative of Vietnam governments [2].

Around 250 Vietnameses or Vietnamese origin gathered from all over the world to the event.

The forum was sponsored by the Vietnamese companies Viettel, VNPT, MinhLong and by M. Hoang Chuc, a business man based in France.


[1] Official site
[2] Vietnam Global Leaders Forum agenda
[3] Vietnam Global Leaders Forum sponsors